Jordan Fletcher

Listen to one song of Jordan Fletcher and you’ll instantly be hooked. The singer/songwriter/husband/dad and surfer is the pinnacle of authentic music. He writes about what he knows making his music relatable to fans and new listeners.

Fletcher had started off touring with Muscadine Bloodline driving the Sprinter and selling Merch where he later was performing short sets before the band came on stage. Now he is garnering millions of streams of his autobiographical songs and releasing his debut EP.

Courtesy of Jordan Fletcher || Jeff Ray

How did you get your start with music?

JF: “My parents got me a drum set when I was six years old and I played drums throughout High School, I was in drum line, played in Church and was in some rock bands but I didn’t start writing songs until I got to Nashville. I started playing guitar when I was fifteen, I had a cousin who taught me a few chords and songs.” Fletcher explains. “The story really starts when I got to town (Nashville) around six years ago.”

Why the genre of Country Music for you?

JF: “I grew up in Jacksonville and I grew around whatever was on the radio. When I got to town it was such a big thing to get involved playing with other artists as a drummer. When I was in college I had a bunch of buddies that were starting to write songs and they were introducing me to a couple guys coming up as artists like, Josh Thompson had just put out the Way Out Here album. They explained to me that as an artist he wrote songs for other people. That was the first time I ever heard that could write songs for someone else. That’s really when I dove in to the craft of Country music. I was always familiar with it, I grew up with it but it became a huge part of who I am.”

What inspired you to write early on?

JF: “My dad passed away when I was young and I think that’s when I really started writing. I found myself really diving into places I hadn’t visited mentally. At nineteen, I was expressing myself just as anybody would who has gone through something like that. People ask, ‘are you doing okay?’ and you say, ‘yeah I’m fine’ and you say that, believe yourself but you realize that there’s a ton you haven’t necessarily dealt with. I was really diving into what I was feeling even though it was eight years later.”

You write from the heart, your songs are from your life so is there ever any hesitation to release such vulnerable songs?

JD: “Yes.” Fletcher says, “and there are plenty of songs that no one has heard because of how close to the chest they are. I have a few songs in mind that were were written about people where after I wrote it I thought, ‘there’s no way I can show anybody this.’ it says something no one else needs to hear except me and that person.” Fletcher confesses. “But there have been songs I have written that I didn’t think I’d show anyone that I showed someone - where I realized it was a powerful song that would help other people. It’s a huge point of thought when it comes to these songs.”

Before your pursued music as career, was there something else you were passionate about?

JF: “I kind of had it in my head that I would maybe try and do real estate but I don’t think I ever had a passion for it. I think it seemed like it was something that was accessible at the time. I liked the idea of building businesses and I’ve always been interested in small businesses because I grew up in a family that were all business owners.”

 

At the beginning of your career and even now there are challenges that can get in the way, how do you overcome them?

JF: “For me my relationship with God is very important. Either He’s got this thing planned out or we’re all in trouble kind of deal. Whenever I do come up against something that is hard I go to Him and I also have an incredible group of people around me - mainly my wife and my son.” Fletcher says. “They are such a grounding force. Just knowing you have people that will be there no matter what. It keeps everything in perspective and keeps it from feeling like things are out of hand.”

 

Muscadine Bloodline was a part of the early stages of your career from you selling merch to them letting you have a few minute set before they went on. What can you tell me about that?


JF:
“It happened simultaneously. I met Joe Fortner and I started playing drums for him. I also met Sam Crabtree and he was friends with their manager, who ended up becoming my manager for awhile. I was talking to Matt Wallace (Mgmt.) I told him that I wanted to get into an artist space and he told me about the band he was working with. We got in contact through that. They let me sell merch, drive the Sprinter and the rest is history.”

Was that nerve wracking, getting those sets every night in front of big crowds?

JF: “Yeah, it’s funny because the first time I ever played a show as Jordan Fletcher was with Muscadine and I didn’t tell anyone it was my first show. It was a forty five minute set which is about fourteen songs or something. I got up there and we did it for 600 people at a venue called Brewskis.” Fletcher tells me. “I think it was one of the guy’s from Muscadine’s moms who asked me how long I had been doing this and I said, ‘actually yesterday was my first show.’ I just remember Bradley, whose a promoter said, ‘are you kidding me?’ “ Jordan laughs.

 

After that performance did you get an itch to just keep performing?

JF: “I knew I had to because it was so scary. I knew that I wasn’t good at it yet and that’s not saying the show wasn’t good or the people weren’t entertained. There’s a comfort that you need You know, I'm not the best drummer in the world but I'm a comfortable drummer, I'm a confident drummer. I've been doing that for a long time, so I know what it feels like to feel confident in an instrument and with being on stage I realized I got a long way to go with this. It was nerve wracking and it was scary for the longest time, but I knew I had to get more reps under my belt before it became easy and fun.” Fletcher continues, “Not to say it wasn’t fun performing but there’s this dread that comes with feeling unprepared or feeling like you don’t know what you’re doing.”

 

You also toured with Kip Moore, did you learn anything from touring with him?

JF: “Man, I learned so much. Kip is a one in a million kind of dude. He's a really good to everybody he encounters. Really wise, really knowledgeable, good in the industry, runs his business great and he's open to giving advice.” Fletcher tells me. “I remember when I first played a show with him and he pulled me aside before I walked on stage and said, ‘hey man, I just want to let you know I specifically asked for you to be on this show and I'm really excited to get to share your music with fans.’ It means a lot when you get that from someone who is that big and that successful. And after that he was inviting me on the bus and just like just cutting it up for 45 minutes explaining, you know ‘Hey, what are you doing? What songs are you putting out? Hey, can I hear them?’” Fletcher says. “He didn’t have to do it, but the fact that he did was really encouraging. There’s really no limit to what I learned from Kip.”

 

What an incredible thing! I want to go back to your songwriting for a minute because you not only write for yourself but you also give your songs to other artists such as Riley Green (Better Than Me) and Chris Brandi (Leave It To A Song) is it hard for you to part with those songs?

JF: “Yeah, it can be but at the same time with those situations it feels good to know that they're those artists in particular. They are really great guys and great artists. They both did the songs a lot of justice and made it everything that they needed to be. So I think it's more of just like it's your little creation and it's hard to see it, go but I think it's super exciting, especially now that I've been getting to do this for a few years.” Fletcher says. “Anytime somebody wants to put their name on something you wrote is an honor.”

 

With all the great music you put out do you ever get writers block?

JF: “For sure. Like I said so much of it is a spiritual thing because for me I don’t know where creativity comes from. I don’t think anybody does. If they did they would probably put a patent on it and sell it.” Fletcher laughs. “But you just have to walk in everyday with the faith that what you need is going to be there. I think for me anytime I find myself in spot where I have writers block, a lot of that comes from a place of feeling insecure. I think the biggest thing in moments like that is recognizing it’s not from you. If it was my skill set that would get me a number one on the radio, I would do that everyday. It’s not me, it’s from a higher power. If you allow yourself to recognize that all you can do is show up everyday and do your very best i think it takes a lot of pressure off and a lot of that dread that comes with writers block.”

I love that - You recent single, Rather Be Broke now has over 250,000 streams on Spotify alone. When you see those numbers, what do you think?

JF: “I'm pretty blown away because that's a lot more reach than I've really ever had, so the fact that that many people have heard it, or that many people have listened to it multiple times, it's just kind of mind-blowing. I'm still trying to get my head around it you. Early on when you put out music it doesn't necessarily get a ton of listens, which isn't a bad thing, it's just part of it, so to have that many listens it's a huge blessing.”

 

What can you tell me about Rather Be Broke?

JF: “So Rather Be Broke it was very early on in like the whole idea of getting my head around doing an autobiography (album) We were just kind of writing about where we were at. It was one of those times where we go well, ‘what are we gonna write about today?’ And this one just kind of came from a spot where I was like damn, my wife and I don't have a ton so it’s coming from the place where even if I had 1,000,000 it wouldn’t change how I feel about my family and my life.” Fletcher tells me. “The thought of if I had to choose one or the other - I would have absolutely nothing. It’s a sweet way to remind my wife that no matter if anything changes, good or bad, as long as we have each other it’s totally worth it.”

Congratulations on the milestones for this song! What’s your favorite lyric?

JF: You alone hold me close on a hand me down couch at home I’d rather be broke. The set up to the hook is my favorite just because that is the clearance of the whole thing. That’s also the scene where I wrote it from mentally. Every night we would just sit on the old couch that we got from our parents and watch something on t.v. and in those moments I wouldn’t want to be doing anything else even if I had all the money in the world.”

Being an artist and a music lover, why do you think music is so important?

JF: “I’ve been thinking about this more recently - art is expression and I think at the end of the day people need to feel heard in one way or another. My song, FireBird for example is about my dad’s firebird he bought, we worked on together, he died, we still have it. It's a very specific song. It's about a ver specific type of car.” Jordan tells me. “And people have reached out saying, ‘hey, that reminds me of my grandpas Buick, Silverado or whatever. I think people crave that communication. People crave feeling heard or being understood, so I think from a creative standpoint, for me it's huge because it's really cathartic to get to say my truth. From a consumer standpoint to feel like you relate with somebody else and hear somebody express something that you agree with. It’s a core need for humans.”

What can fans be expecting from you next? 

JF: “So we've got the rest of this album that we're going to finish with Dave Cobb coming up. It'll either be the full album next or maybe some songs. We've got a lot more music coming, shows coming, content - we’re just getting started.”

I can’t wait to hear what is next! One last question before you go, if you could say one thing to the world and the whole world would listen, what would you say? 

JF: “I would tell everybody to be easy on each other. As hard as it is you don't need to add anymore stress on anyone else's life. Be easy to each other.”