Member of Yee Yee Nation or not, if you’re a country music fan it’s almost evident that you have heard of the all country clothing brand, Yee Yee Apparel. A product of country music singer, Granger Smith and his brothers.

I sat down down with Marketing Director, Hayden Adcock for a more in depth look at Yee Yee Apparel as they just released their 2022 Spring Launch.

For someone who has never heard of Yee Yee Apparel, how would you explain it?

HA: “Yee Yee Apparel is a Texas-based, patriotic, outdoor apparel company focused on living life to the fullest. In a politically correct world, we’re not afraid to stand up for what we believe in. We were started as a merch brand by country music singer Granger Smith. Now, we’ve trying to grow into the biggest outdoor lifestyle brand in the world.”

Can you explain how you got involved with Yee Yee Apparel and what you started doing for the company in the beginning?

HA: “I’ve known the Smith family since around the time I was about 14. I began my career in a few different music industry jobs before coming over to the Yee Yee team. I got laid off from one of the jobs and totally deserved it. It was a great company and, at that time, I wasn’t a very good employee.” Hayden says. “I was pretty uninspired with my day to day work and what I was doing there. When I got laid off, Parker called me and told me to come down to talk to him and the brothers about possibly running the marketing at Yee Yee. I did and the rest is history. I was actually the first full-time employee that the company hired.”

Courtesy of Yee Yee Apparel || Copyright Yee Yee Apparel, OD Concealed Carry Jacket Spring 2022 Launch, worn by Granger Smith

For you, what is the most important part of Yee Yee Apparel?

HA: “I think the fact that we’ve stayed family-owned even throughout all of the recent growth we’ve experienced is incredibly important. A lot of companies will begin to sell away parts of their company for capital when they sniff a little bit of success.” Hayden tells me. “Not saying that’s wrong because there are definitely positives to VC funding, but to us, it’s always been important to stay lean, keep it in-house for the time being, put our head down & work harder than everyone else to get where we’re going.”

Why is YYA different than other brands?

HA: “We listen. We listen to our customers. We read every single email, comment, text and DM that we get. When I took over the marketing at Yee Yee, it was important to me that, no matter how big we got, we always kept that small business feel where we want to hear from our customers. I can’t tell you the amount of times we’ve gotten a product or video idea from a random DM a customer sent and said ‘hey, that’s a good idea. Let’s do it!’ “Hayden continues. “Too many brands do their own thing and hope that their customers will like it, which is completely backwards. Ask your customers what their needs are, get involved and go out to meet them face to face. Show them with your actions that they are the vehicle that drives your brand. If you can do all that, you’re going to form a bond with your fanbase and they’ll follow you into any journey.”

Courtesy of Yee Yee Apparel || Copyright Yee Yee Apparel, Body By Venison Tee Spring 2022 Launch, worn by Amber Smith

YYA has a great impact on the country music genre, how does that make you feel?

HA: “It’s super cool and we truly don’t take any of it for granted. It’s been a long and slow burn for us to grow and spread like we have.” Hayden confesses. “I remember the first time I saw a photo of one of our customers at a country concert meet and greet with a massive country artist in the industry. It was crazy to see someone wearing Yee Yee besides at a Granger Smith meet and greet. Now, that happens all the time. Same thing when I see a decal on someone’s truck driving down the highway. It never gets old. It still gives me chills every single time.”

What is your personal favorite item that you guys sell?

HA: “I love to fish so I really like our performance fishing shirts. We just released a few in the Spring Launch at YeeYee.com and they’re insanely comfortable. I won’t wear anything else when I’m out on the boat.”

Courtesy of Yee Yee Apparel || Copyright Yee Yee Apparel, Faith Family Outdoors Hat Spring 2022 Launch

Through The Smiths (YouTube channel), fans have been able to see more of the Yee Yee Farm and warehouse, what are some of the fun things you guys do as a company while at work?

HA: “I’ve said it before that one of my favorite things about this job is that I haven’t had the “Sunday Scaries” once since being here. I look forward to coming in every day and working towards building an empire with a team that’s not just talented but also have all become great personal friends of mine. We work hard but we also play hard too. We have our fair share of corn hole tournaments, video games, happy hours etc. I think all of that is important to keeping a healthy work environment.”

What is your favorite part about working at YYA?

HA: “The people.” Hayden says. “I get to work with my best friend since my freshman year of high school, Parker Smith, who runs all of our operations. I get to work on the Granger Smith management side with Tyler Smith who is honestly the inspiration for me to get into the music industry almost 10 years ago. On top of that, I’ve learned a lot from being around Granger and the way he tackles life and the man/father that he is. And we have built out a great team of other like-minded people that make every day in the office never feel like ‘work.’”

Courtesy of Yee Yee Apparel || Copyright Yee Yee Apparel, Youth Navy Branded Tee Spring 2022 Launch

Courtesy of Yee Yee Apparel || Copyright Yee Yee Apparel, Youth Cow Tee

When you guys release a new launch, what is the most challenging thing?

HA: “We do 5 launches a year (seasonal and Yee Yee Day in April). It can be hard to keep up the sustainability and not fatigue the customer. That’s why it’s important for us to create new and creative products that fit our customer’s needs each launch. Besides that, there really is a ton of work that goes into these launches. The week of launches, Brian (media), Ben (content) and I are usually staying up until midnight every night to try and get everything completed. It’s always worth it in the end but it certainly does take a lot of hard work. There’s usually a couple of beers and a long nap on the other end of the launches.”

What can fans be looking forward to with the future launches?

HA: “I’m really excited for a few things we are planning in 2022. First, we are working on Yee Yee Iced Coffee. I drink iced coffee every day and I think this is the best-tasting I’ve ever had.” Hayden tells me. “Second, we are working on some new flavors for Yee Yee Jerky, which launched in Fall 2021. Lastly, our Fall Launch in September 2022 is going to have so many new items that our customers have never seen before. My personal favorite is going to be the vest we’re dropping. I think it’s going to be one of our most well-received releases in Yee Yee history.”

Courtesy of Yee Yee Apparel || Copyright Yee Yee Apparel, Yee Yee Jerky

You can follow Yee Yee Apparel at the social and website links down below so you don’t miss any launches or restocks!